Meet The Brave Team
Our Mission
At Brave Culture, we coach humans—not robots. That means we don’t do “all or nothing,” we don’t chase perfection, and we definitely don’t believe your worth is tied to your macros. We’re here to help you build a sustainable, intuitive, and hella realistic approach to fitness and health—one that actually fits your real life (yes, even the chaotic, messy, butt-cheek-sore parts).
Our mission is to create a space where people feel seen, heard, and supported—whether you're lifting heavy, bouncing a baby on your hip, or just trying to remember if you drank water today. We ditch the toxic pressure of comparison and instead focus on what actually works for you: movement you enjoy, food that fuels you, rest that restores you, and values that guide you.
Brave Culture was built by real people who’ve lived through trauma, burnout, grief, and glow-ups. We've done the hustle, hit rock bottom, and learned how to come home to ourselves—and we’re here to help you do the same. Fitness should feel like freedom, not punishment.
We’re not here to “fix” you. You’re not broken. We’re here to remind you how powerful, resilient, and wildly capable you already are—with a little guidance, a lot of compassion, and maybe a few sore glutes along the way.
Leah Fox
Owner, CEO, president, COO, manager, coach, councillor, executive, boss, big shot, Queen. Totally humble leader Of Brave Culture. Wink wink.
I am a certified Health coach, personal trainer, Yoga instructor and group fitness instructor in the industry For over 15 years. I take a holistic approach and believe If it's going last long term it has to be true to you. There’s a difference between discipline and forcing yourself into living a way that isn’t authentic to you. I’ve done both and I continue to learn lessons, grow, shift and change. I’ve been 90 lbs heavier, completely disembodied and I’ve been an Alberta figure champion and still didn’t love myself. This journey to health is so much more than just the physical, and my goal/ purpose is to create a space and culture that embodies truth, and real connection to yourself and others. All while showing you how to improve your fitness, kick your butts, show you how to move well and help you discover what health and fitness means to you. Not what you think it should mean.
Josée Craig
Lead Trainer | Assistant Manager | BKin
With a Bachelor’s degree in Kinesiology and over six years of experience as a personal trainer, Josée brings both deep expertise and genuine care to her role as Lead Trainer and Assistant Manager at Brave Culture.
Her coaching philosophy is grounded in the belief that fitness should add to your life—not take it over. She doesn’t believe in quick fixes, aesthetic pressures, or one-size-fits-all plans. Instead, Josée helps clients build sustainable, long-term habits that support their real lives, bodies, and goals.
Having experienced the pressures of perfection in the fitness industry herself, Josée coaches from a place of empathy, focusing on movement that feels good, strength that’s functional, and a mindset that prioritizes self-trust and balance.
Whether she’s guiding a new mom, a beginner with gym anxiety, or someone returning to fitness after injury or burnout, Josée leads with education, encouragement, and honest support. Her coaching goes beyond the workout—into mindset, motivation, and the belief that lasting health is built from the inside out.
Emily Trent
Trainer | BKin
Emily began her fitness journey in 2018, earning her AFLCA certifications in group exercise and resistance training. Since then, she’s completed her Bachelor’s degree in Kinesiology from the University of Alberta, graduating in August 2023.
While studying in Edmonton, Emily worked as both a spin instructor and functional group fitness coach, building a strong foundation in training clients of all ages and abilities—from youth sports teams to older adults. She also has experience in injury rehabilitation, using her background as a kinesiologist to help clients recover safely and build strength with confidence.
After relocating to Fairview, Emily found a natural fit at Brave Culture. She’s passionate about creating a welcoming environment where people feel supported in their goals, no matter where they’re starting from. Whether you’re just beginning your fitness journey or looking to level up, Emily is here to guide you with expertise, encouragement, and a whole lot of heart.
Kourtney Miller
Trainer | ISSA
You’ll rarely catch Kourtney without a smile—and her energy is just as contagious as her work ethic. A certified personal trainer since 2019, Kourtney brings a deep passion for fitness that’s rooted in her own journey of recovery, personal growth, and resilience. Her story is a powerful reminder that movement can be a lifeline—not just physically, but mentally and emotionally.
Before joining Brave Culture, Kourtney ran her own personal training business and has years of experience coaching sports, leading group fitness challenges, and working 1:1 with clients. She’s also a proud new mom as of 2023, and knows firsthand how important it is to create a supportive, welcoming environment for every stage of life.
Kourtney believes that fitness should feel empowering—not intimidating. Her goal? That every client leaves their session with a little sweat, a lot of pride, and a smile on their face.
Lillian Riegling
Trainer | AFLCA
With over 20 years of experience in the fitness industry, Lillian brings both expertise and heart to every class she leads. A certified group fitness instructor with a long list of credentials, she has a true passion for helping others feel strong, capable, and supported in their health journey.
A mother of two and a long-time healthcare professional, Lillian wears many hats—and wears them well. Her compassion, energy, and commitment to wellness are evident the moment you walk into her class. Whether she’s leading a RIP session or stepping in to support other trainers, her presence is uplifting and encouraging.
We’re lucky to have her at Brave Culture—and we know you’ll feel the same after just one class with her.
Tracy Watchorn
Trainer | ISSA
Tracy’s journey with Brave Culture began as a dedicated member when the gym first opened. Through years of consistent effort and quiet leadership, it became clear she was meant for more. After earning her group fitness certification, she stepped confidently into the role of instructor—and we couldn’t be more grateful to have her on the team.
A mother of two, grandmother of 3, and retired business owner, Tracy brings calm, grounded energy into every room she walks into. She’s been a steady presence through both the highs and lows, and someone the team has leaned on time and time again. Today, you’ll see Tracy stepping in to coach classes when needed, always bringing a warm smile, genuine care, and a deep commitment to the Brave Culture community.
Knowledgeable Training Expertise
With years of success and experience, we are capable of analyzing your body and creating a fitness plan that will help you reach your goals. We program classes and personal training to be fun but also follow basic training principles to make sure you are getting the most out of our time together and proper recovery time.
Bottom Line
We understand that adapting to new fitness habits is difficult. Our goal is to change your view on fitness and provide a space that you don't feel intimidated to be in. We strongly believe that if you practice healthy habits, you will be able to obtain a healthy lifestyle.
Brave Culture Memberships
Membership Options
Month to month OR auto-renewal options available. All auto-renewal memberships are subject to a 30-day cancellation policy.
Open Gym
$89+gst month to month OR $80+gst auto-renewal (monthly payment).
This will allow 24-hour access to our facility! We run our gym as membership-based, with access being a fob system.
Please note there will be an additional $20 startup fee for the gym access card.
Unlimited Package
$189+gst month to month OR $169+gst auto-renewal (monthly payment).
This is our all-out membership! Giving you full 24-hour gym access, as well as all the coach-led classes we offer at Brave Culture.
Please note there will be an additional $20 initial startup fee for the gym access card.
This package also includes 10% off massage services within the facility.
10 Class Punch card
$159+gst.
If you are looking to pop into classes only, this 10 class punch pass is a good fit for you! The punch pass allows you access to 10 classes, and has a 2 month expiry.
15% discount for seniors 65+.
Personal Training & Programming
See Top Menu for programs and pricing.
Brave Culture Classes
Weekly Class Schedule
We have many classes to choose from!
See class descriptions for details.
Strength & Conditioning Class
Monday to Friday 6:00am & 5:30pm
Strength training, cardio, core, mobility.
A structured class focused on building strength, improving endurance, and developing solid movement patterns. This class blends weight training, cardio, and functional movements. Great for all levels—whether you're just getting started or looking to level up—our coaches are there to guide, adapt, and challenge you safely and effectively. This class is great for those wanting a consistent weekly workout routine.
Seniors Functional Fitness
Monday, Tuesday, Thursday & Friday
11:00am - 12:00pm
This class is designed to support strength, balance, mobility, and overall confidence in daily movement for older adults. We focus on functional exercises that improve quality of life, independence, and energy. All movements can be modified, including options for seated or non-weight-bearing participation. It’s a safe, welcoming space to move your body, stay strong, and connect with others—no matter your fitness level.
Mommy & Me
Monday, Thursday & Friday
10:10 - 10:55am
This 45 min class is a great place to mingle with mom friends, meet some new ones, let the kids interact and take care of yourself! Whether you'd like to use your little as your weight, or let them play while you get your sweat on, we are here to support you!
Full body workouts to support a mix of strength, conditioning and mobility.
Circuit Class
Monday, Wednesday & Thursday
6:30 - 7:15PM
This is a seasonal class. Please follow our social media, or reach out for details.
A 45 minute, full body workout. Perfect for those short on time, and looking for a full body blast.
RIP
Monday & Wednesday
5:30 - 6:30PM
This is a seasonal class, so please follow our social media or reach out for more details.
This is a full body, low impact class, using a step, bar and free weights all choreographed to music. Lots of fun!
Yoga ("Go with the flow" Yin/Restorative)
Wednesday
7:30 - 8:45pm
This is a seasonal class. Please follow our social media, or reach out for details.
We so often do things because we believe that’s how it “should” be done. It’s simply not true.
This class is for anyone who wants to connect back with themselves, Move the body in a gentle way. It’s for anyone who needs rest or relaxation, anyone who’s struggling with anxiety or depression, or looking for stress reduction.