Meet The Brave Team
Our Mission
At Brave Culture, we coach humans—not robots. That means we don’t do “all or nothing,” we don’t chase perfection, and we definitely don’t believe your worth is tied to your macros. We’re here to help you build a sustainable, intuitive, and hella realistic approach to fitness and health—one that actually fits your real life (yes, even the chaotic, messy, butt-cheek-sore parts).
Our mission is to create a space where people feel seen, heard, and supported—whether you're lifting heavy, bouncing a baby on your hip, or just trying to remember if you drank water today. We ditch the toxic pressure of comparison and instead focus on what actually works for you: movement you enjoy, food that fuels you, rest that restores you, and values that guide you.
Brave Culture was built by real people who’ve lived through trauma, burnout, grief, and glow-ups. We've done the hustle, hit rock bottom, and learned how to come home to ourselves—and we’re here to help you do the same. Fitness should feel like freedom, not punishment.
We’re not here to “fix” you. You’re not broken. We’re here to remind you how powerful, resilient, and wildly capable you already are—with a little guidance, a lot of compassion, and maybe a few sore glutes along the way.
Leah Fox
Owner, CEO, president, COO, manager, coach, councillor, executive, boss, big shot, Queen. Totally humble leader Of Brave Culture. Wink wink.
I am a certified Health coach, personal trainer, Yoga instructor and group fitness instructor in the industry For over 15 years. I take a holistic approach and believe If it's going last long term it has to be true to you. There’s a difference between discipline and forcing yourself into living a way that isn’t authentic to you. I’ve done both and I continue to learn lessons, grow, shift and change. I’ve been 90 lbs heavier, completely disembodied and I’ve been an Alberta figure champion and still didn’t love myself. This journey to health is so much more than just the physical, and my goal/ purpose is to create a space and culture that embodies truth, and real connection to yourself and others. All while showing you how to improve your fitness, kick your butts, show you how to move well and help you discover what health and fitness means to you. Not what you think it should mean.
Josée Craig
Lead Trainer | Assistant Manager | BKin
With a Bachelor’s degree in Kinesiology and over six years of experience as a personal trainer, Josée brings both deep expertise and genuine care to her role as Lead Trainer and Assistant Manager at Brave Culture.
Her coaching philosophy is grounded in the belief that fitness should add to your life—not take it over. She doesn’t believe in quick fixes, aesthetic pressures, or one-size-fits-all plans. Instead, Josée helps clients build sustainable, long-term habits that support their real lives, bodies, and goals.
Having experienced the pressures of perfection in the fitness industry herself, Josée coaches from a place of empathy, focusing on movement that feels good, strength that’s functional, and a mindset that prioritizes self-trust and balance.
Whether she’s guiding a new mom, a beginner with gym anxiety, or someone returning to fitness after injury or burnout, Josée leads with education, encouragement, and honest support. Her coaching goes beyond the workout—into mindset, motivation, and the belief that lasting health is built from the inside out.
Emily Trent
Trainer | BKin
Emily began her fitness journey in 2018, earning her AFLCA certifications in group exercise and resistance training. Since then, she’s completed her Bachelor’s degree in Kinesiology from the University of Alberta, graduating in August 2023.
While studying in Edmonton, Emily worked as both a spin instructor and functional group fitness coach, building a strong foundation in training clients of all ages and abilities—from youth sports teams to older adults. She also has experience in injury rehabilitation, using her background as a kinesiologist to help clients recover safely and build strength with confidence.
After relocating to Fairview, Emily found a natural fit at Brave Culture. She’s passionate about creating a welcoming environment where people feel supported in their goals, no matter where they’re starting from. Whether you’re just beginning your fitness journey or looking to level up, Emily is here to guide you with expertise, encouragement, and a whole lot of heart.
Kourtney Miller
Trainer | ISSA
You’ll rarely catch Kourtney without a smile—and her energy is just as contagious as her work ethic. A certified personal trainer since 2019, Kourtney brings a deep passion for fitness that’s rooted in her own journey of recovery, personal growth, and resilience. Her story is a powerful reminder that movement can be a lifeline—not just physically, but mentally and emotionally.
Before joining Brave Culture, Kourtney ran her own personal training business and has years of experience coaching sports, leading group fitness challenges, and working 1:1 with clients. She’s also a proud new mom as of 2023, and knows firsthand how important it is to create a supportive, welcoming environment for every stage of life.
Kourtney believes that fitness should feel empowering—not intimidating. Her goal? That every client leaves their session with a little sweat, a lot of pride, and a smile on their face.
Lillian Riegling
Trainer | AFLCA
With over 20 years of experience in the fitness industry, Lillian brings both expertise and heart to every class she leads. A certified group fitness instructor with a long list of credentials, she has a true passion for helping others feel strong, capable, and supported in their health journey.
A mother of two and a long-time healthcare professional, Lillian wears many hats—and wears them well. Her compassion, energy, and commitment to wellness are evident the moment you walk into her class. Whether she’s leading a RIP session or stepping in to support other trainers, her presence is uplifting and encouraging.
We’re lucky to have her at Brave Culture—and we know you’ll feel the same after just one class with her.
Tracy Watchorn
Trainer | ISSA
Tracy’s journey with Brave Culture began as a dedicated member when the gym first opened. Through years of consistent effort and quiet leadership, it became clear she was meant for more. After earning her group fitness certification, she stepped confidently into the role of instructor—and we couldn’t be more grateful to have her on the team.
A mother of two, grandmother of 3, and retired business owner, Tracy brings calm, grounded energy into every room she walks into. She’s been a steady presence through both the highs and lows, and someone the team has leaned on time and time again. Today, you’ll see Tracy stepping in to coach classes when needed, always bringing a warm smile, genuine care, and a deep commitment to the Brave Culture community.
Knowledgeable Training Expertise
With years of success and experience, we are capable of analyzing your body and creating a fitness plan that will help you reach your goals. We program classes and personal training to be fun but also follow basic training principles to make sure you are getting the most out of our time together and proper recovery time.
Bottom Line
We understand that adapting new fitness habits is difficult. Our goal is to change your view on fitness and provide a space that you don't feel intimidated to be in. We strongly believe that if you practice healthy habits, you will be able to obtain a healthy lifestyle.
Classes and Membership Prices
Membership Options
Discount offered for auto renewal. 30 Days notice to cancel Note all membership renew every 4 weeks.
Unlimited Package
$189+gst month to month OR $169+gst auto-renewal (monthly payment).
This is our all-out membership! Giving you full 24-hour gym access, as well as all the classes we offer at Brave Culture.
Please note there will be a $20 initial startup fee for the gym access card.
This package also includes 10% off massage services within the facility.
Open Gym
$89+gst month to month OR $80+gst auto-renewal (monthly payment).
This will allow 24-hour access to our facility! We run our gym as a membership-based fob system, so please note there will be a $20 startup fee for the access card set up.
10 Class Punch card
$159+gst.
If you are looking to pop into classes only, this 10 class punch pass is a good fit for you! The punch pass allows you access to 10 classes, and has a 2 month expiry.
15% discount for seniors 65+.
Couples & Family membership
We think it's great that you want to work on your health as a family. depending on how many members join and what options you want we will make something work. Contact us for details
Personal Training & Programming
See Top Menu for programs and pricing.
Kid friendly
Our 10:10am mommy and me classes are welcoming of your children. We have a kids area for them to play and we can always incorporate them into your workout if needed. Sometimes child care isn’t an option and we don’t want that to keep you from coming.
Brave Culture Classes
For all membership options contact Leah at 780-834-6453 for initial set up.
Holidays, weekends, middle of the night, we have you covered. When you Become a member you receive an access card to use the gym 24 hrs a day.
Strength & Conditioning Class
Monday - Friday 6:00am & 5:30pm
Strength training, cardio, core, mobility.
This class is structured for those wanting a consistent workout routine. we program for 5 days a week hitting certain muscle groups on certain days. Heavy lifting is what we do here. Join 5 days a week for best results or whenever you can make it.
Boot camp
Monday, Wednesday, Thursday 6:30PM
A 45 minute full body workout. Perfect for those short on time.
Northwestern polytechnic partnership for students and staff
If you are a student at the NWPT campus in Fairview you get access to 1 Free class. Please see your Rec coordinator for a class pass. We also offer 10% off our open gym membership.
RIP
Monday & Wednesday 5:30PM ( Seasonal, Follow our social media for details)
This is a Full Body, low impact class Using a step, bar and free weights all choreographed to music. So fun. Message for more details.
Senior Functional Fitness
Monday, Tuesday, Thursday and Friday @ 11:00am
This is the perfect Class for anyone with limitations, injury’s, mobility issues or in those golden years. This functional class can be fully done from a seated position while also giving options for those wanting more movement.
Yoga
Wednesday @ 7:30pm
"Go with the flow" Yin\Restorative
This 75 min class will leave you feeling soooooo gooooood!
We so often do things cause we believe that’s how it “should” be done. It’s simply not true.
This class is for anyone who wants to connect back with themselves, Move the body in a gentle way. It’s for anyone who needs rest or relaxation, anyone who’s struggling with anxiety or depression or looking for stress reduction.
You will leave feeling better than when you walked in.
Mommy & Me
Monday, Thursday & Friday @ 10:10am
This 45 min class is a great place to mingle with mom friends, meet some new ones, let the kids interact and take care of yourself.